SUCCESS ON HOLD is a unique concept in maximising the marketing effect of your telephone.
When callers are placed “on hold” the options so far have been:
- SILENCE! With callers not knowing whether they are still connected or forgotten.
- BELLS! They are irritating to say the least.
- A RADIO STATION! Played to your clients. This may sound like a good idea, but the risks are:
- Your competition advertising their products, services, etc., to your clients on your telephone.
- Non related advertisements annoying your clients.
- Negative news items which could change the clients attitude from positive to negative, thus distracting their thought pattern relative to the reason for the call.
SUCCESS ON HOLD is a unique concept in maximising the marketing effect of your telephone with messages on hold.